Transforming Complexity into Clarity

At Lexora Labs, we transform market complexity into clarity. Executives come to us when they need more than surface-level analysis—they need insights that are rigorous, overlooked by competitors, and ready to inform high-stakes decisions.

Meet the Founder: Charles Costa

Lexora Labs is led by Charles Costa, a strategic problem solver with a career defined by navigating high-stakes transitions and turning complex challenges into clear, actionable paths for growth.

With a background deeply rooted in content strategy and customer-centric research, Charles has spent years helping global technology giants—including Airbnb, IBM, Iron Mountain, and eBay—translate intricate business goals into results that resonate.

The Expertise Behind the Analysis

Charles founded Lexora Labs on a simple premise: True market leadership requires understanding the human reality behind the data.

His approach to market intelligence is informed by his extensive experience in:

• Voice of the customer analysis: Charles is an expert in uncovering the “why” behind user behavior. At eBay, he leveraged deep customer insights to shape the messaging for a massive migration of 18+ million sellers to a new payments model—an initiative he helped complete two months ahead of schedule.

• Turning complexity into clarity: From robotics and pharmaceuticals to enterprise software, Charles has a proven track record of distilling dense, technical topics into clear strategies. This skill is the backbone of Lexora’s Analysis & Synthesis phase, ensuring you receive executive-ready narratives, not just raw spreadsheets.

• High-stakes strategic delivery: Recognized as a National Association of Advertisers ECHO Award Winner, Charles understands that research must drive business outcomes. His work is designed to mitigate risk and identify “blind spots” in competitive landscapes.

Why Lexora Labs?

In an era of AI revolution and rapid market saturation, you need a partner who is a lifelong learner and innovator. Charles brings an academic rigor and a passion for emerging trends to every engagement, ensuring that your customized research isn’t just current—it’s forward-looking.

When you partner with Lexora Labs, you aren’t just hiring a research firm. You are gaining a strategic ally dedicated to helping you anticipate the market, decide with confidence, and lead your industry.

What We Believe

• Depth over data dumps: Research is only valuable if it uncovers the “so what?” We focus on meaning, not just metrics.

• Clarity in complexity: Technology and AI markets evolve fast. We make sense of complexity so you can act with precision.

• Decisions with confidence: Every deliverable is designed to support executives facing critical, high-impact choices.